I was hired to for the Logo Design, Brand Identity as well as the Labelling for a new brand of locally distilled Gold Coast Gin. Rainbows Rocketships Gin is a brand that wanted to set itself apart from the old fashion and regal Gin brands on the market, by positioning itself as the vibrant and fun Gin of choice.
To create a kind of Gold Coast night club party vibe, I designed the brand color to be dark and spacey but also colorful like neon lights.
The logo was drawn in a similar fashion to a Biker gang symbol to add an element of danger. But contrasted with the colors and the spacey elements, it creates a fun and trendy feel. A product that young people would see on the shelf and want to grab to compliment a night of drinking, dancing and Instagram selfies.
