As the Graphic Designer for Bat Power, I had the opportunity to craft a visual identity that embodies the company’s innovative approach to sustainable energy solutions. I designed the logo, website, and marketing materials to reflect their mission of creating a renewable, reliable, and low-carbon energy future for Australians.
Bat Power’s dedication to fostering a greener, energy-efficient Australia informed every aspect of my designs. Through clean, modern visuals and user-focused design, I showcased their role as leaders in solar energy and storage solutions for both commercial and residential audiences.
My work highlights Bat Power’s commitment to empowering businesses and communities with energy solutions that drive sustainability and efficiency—helping propel their mission toward a cleaner, brighter future.
Logo Design
The logo mark is inspired by the positive / negative electrode symbols from a battery. The bottom box represents the negative electrode symbol, while the top represents the positive electrode symbol, as well as representing the grid pattern of a solar panel. The primary color is dark navy (negative electrode) which conveys Bat Powers dependability, sophistication, capability and confidence. While the red-orange (positive electrode) accent color brings positive energy to the design, reflecting the company’s supportive, trustworthy and honest nature.
Exploratory Concept
The logo mark is inspired by the power of electricity contained within a neat box, where the shape of the box represents the Power Wall itself. The primary colour is navy, which conveys dependability, sophistication and confidence of the brand. While the yellow accent colour brings positive energy to the design, reflecting the company’s supportive, and customers experienced focused values.