I created new logo concepts for the Australian Banana Growers’ Council (ABGC), a representative organization dedicated to supporting the Australian banana industry. The rebranding effort focused on modernizing their visual identity while preserving the heritage and values of the organization.
The logo concepts were designed to reflect ABGC’s commitment to sustainability, innovation, and industry leadership. By presenting versatile and meaningful designs, the rebranding process aimed to enhance ABGC’s recognition and connection with growers, stakeholders, and the broader community.